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Amazon Prime Video could get 24/7 live TV soon

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There has been a surge in the use of video streaming services, putting the video-on-demand market in the spotlight again. But while it has long had its own VoD
There has been a surge in the use of video streaming services, putting the video-on-demand market in the spotlight again. But while it has long had its own VoD platform, Amazon Prime Video’s name still lagged behind Netflix and even behind the Disney+ upstart. Now it seems that the e-commerce giant is coming up with a new strategy to get the upper hand, one that ironically bets on one of the most traditional forms of video consumption around, linear TV.
Video-on-demand, which has become synonymous with video streaming, offers the convenience of being able to watch only when you want to or when you are able to.

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