Tim Cook said he wanted his company to be a ‘force for change’ as he expressed support for anti-racism campaigners in the US.
Apple came out chasing Google in an event on Monday which announced dozens of new features for the iPhone, iPad, Apple Watch and Mac lines.
With attendees forced to tune in remotely for its annual worldwide developers conference due to the COVID-19 pandemic, the company stressed its products’ privacy features and performance.
The company’s chief executive Tim Cook opened WWDC with a keynote address dedicated to those campaigning in the US against racism in all levels of society, expressing his company’s corporate initiatives to address systemic problems especially facing African Americans.
“Our mission has always been to make the world a better place,” he said. “And we’re committed to being a force for change.”
Among the key claims which the company made on Monday was that its Safari browser was now 50% faster than Google Chrome, as well as much more privacy conscious.
