“We recognize Aunt Jemima’s origins are based on a racial stereotype.”
First they came for Aunt Jemima. And I did not speak out — because I don’t care.
It’s pancake syrup.
Correction: They came for the Land O’ Lakes maiden first, then Aunt Jemima. Uncle Ben’s days must be numbered too. We have all the makings here for a terrible political cartoon set on the “Isle of Political Correctness” where discarded ex-mascots based on racial stereotypes forlornly welcome new arrivals. “You too, Ben?” says a plaintive Frito Bandito.
Trump should demand that Quaker Oats not only keep the image of Aunt Jemima on the package but restore the “mammy” kerchief that the character used to wear before it was modernized. (“Tradition!”) If he’s going to fight a culture war to protect Confederate names on U. S. military bases, he might as well fight on all fronts.
“While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough,” said Quaker Oats’ head of marketing today in a statement, recognizing that their choices at the present moment were either to drop the mascot “voluntarily” or eventually be forced to do so under pressure.
