Thanks to its library of programming, including Marvel, Star Wars and Pixar, the streaming platform is delivering those blockbuster numbers on the cheap, relatively speaking.
Disney+ continues to dominate. The streaming platform soared to 73.7 million subscribers, according to Disney’s earnings report yesterday, a milestone it expected to reach in 2024. It did it in its first year. Even better: Thanks to its library of programming, including hits from Marvel, Pixar and Star Wars, it’s delivering those blockbuster numbers—relatively—on the cheap. Disney will spend just $1.3 billion on original content for Disney+ this year, including its breakout hit, The Mandalorian, according to a 2020 year-end forecast from analytics firm Ampere. That’s about a tenth of the $14.8 billion it will spend on films, television and sports content in 2020, much of which will also be shown on the platform. Netflix will spend $4.5 billion on original content from a total of $13.6 billion, the firm says, to keep its nearly 200 million subscribers tuning in. Amazon, which has more than 150 million Prime subscribers, is projected to spend $1.
