Value-based pricing compensates you for expertise, innovation and speed. High growth clients will pay handsomely for these and the opportunities are unlimited.
Attracting high-paying clients is one thing, but determining how much to charge is another. “The most critical decision consultants, trusted advisors and services companies make is how to charge their clients,” says Susan Trivers, author of Tinker. “Will it be by the hour or by value-based pricing?” In consulting and services, value-based pricing is a strategy of setting prices primarily based on a client’s perceived value of the service. Value pricing is not based on what it costs to perform the service but on how much the customer believes the service is worth.
