Pre-order out of chaos.
Cyberpunk 2077 covered all its development and marketing costs before it even came out, CD Projekt has said.
In a note …
Pre-order out of chaos. Cyberpunk 2077 covered all its development and marketing costs before it even came out, CD Projekt has said. In a note titled “Information regarding the estimated return on the Company’s investments related to development and promotion of Cyberpunk 2077” published on its website, CD Projekt said licensing royalties received by the company from pre-orders alone exceeded the sum of its development and marketing costs. Earlier this week, CD Projekt said it had shifted an astonishing eight million pre-orders ahead of its 10th December 2020 launch. The game was announced eight years ago, in 2012. Cyberpunk 2077 launch issues and the good and bad of The Game Awards – it’s the Eurogamer next-gen news cast! In total,59 per cent of pre-orders were on PC and 41 per cent were on console (Stadia is counted as PC for this).
