The source claimed the Apple headset could come with an eye-watering price tag of $3,000.
While virtual and augmented reality are cool technologies, they have not quite taken off as expected for several reasons. One of the biggest factors would be the cost of buying and using VR and AR, but what if that added cost came with stellar specs and a big brand name to back it up? Enter Apple: manufacturer of phones, laptops, tablets, and now perhaps mixed-reality headsets. Rumors have circulated that Apple will enter the market for years, but now more information has come out suggesting as much and more. Late in January, Bloomberg reported that Apple “is building a high-end, niche product that will prepare outside developers and consumers for its eventual, more mainstream AR glasses.
