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Apple AirTags price, release date, news and features

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Apple AirTags are here, priced at $29 to take on the Tile Tracker world. Here’s everything you need to know.
Apple AirTags have finally been revealed during the latest Apple Event: a Tile-like tracker you can attach to anything and find using the network of Apple devices that exist in the world. So what are AirTags? The pitch is that you clip one of these things to an item you don’t want to lose, and you’ll then be able to track it from an Apple device using the enhanced Find My app. After years of rumors about their emergence, finally, AirTags are here as accessories to track your items using the Find My network of iPhones and other Apple devices, so you can have more confidence that they’ll be spotted digitally sooner rather than later. In our Apple AirTag hands-on, we loved how small and slim it was, while finding its beep-to-locate cycles too short to hunt down the tracker if it was hidden too far away (or too deep in the couch, as the case may be). Check out the hands-on for our early thoughts while we do deeper testing for our full review. We’re still hearing more about the AirTags and how they work – as well as how they fit into greater clashes between Apple and companies like Tile, which asked Congress to investigate Apple for antitrust concerns the day AirTags were announced. Keep reading for all the news on the newest product from Apple. The Apple AirTags debuted at Apple’s spring event on April 20, 2021, with preorders starting April 23 with sales starting April 30. AirTags start at $29 (around £20 / AU$37) for one or $99 (around £70 / AU$128) for a four-pack. Given their similarity to Tile, we could compare those prices: the standard Tile Mate costs $25 / £20 / AU$40, so the prices are pretty comparable – and with the new AirTags Apple is allowing you to engrave each one for free, so you’ll know which is which if you buy many. AirTags are round accessories about the size of a quarter – you’ll have to slip them into an attachment strap (a fob, really) to attach them to anything, though you can also just slip them into a pocket of a purse or bag you want to track. Unlike the Tile Tracker, there doesn’t seem to be an official way to stick them to anything – so you won’t be able to track a remote or laptop just yet.

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