On Thursday, the Biden administration announced a new effort to encourage Americans to get vaccinated, launching the “We Can Do This” advertisement campaign directed at increasing vaccinations among the public.
On Thursday, the Biden administration announced a new effort to encourage Americans to get vaccinated, launching a “We Can Do This” advertising campaign aimed at increasing vaccinations among the public. The U.S. Department of Health and Human Services announced the move in a statement, saying that it was “announcing additional measures to encourage vaccinations and increase vaccine confidence” in the new part of its COVID-19 public education campaign. The campaign will be the “COVID-19 Community Corps – a nationwide, grassroots network of local voices people know and trust to encourage Americans to get vaccinated.” The effort “will mobilize health professionals, scientists, community organizations, faith leaders, businesses, rural stakeholders, civil rights organizations, sports leagues and athletes, and Americans from all walks of life to become leaders within their own communities to help get friends, family, and neighbors vaccinated.” It will also include “new social frames on Facebook” for Americans to be able to tell followers that they are planning to receive a vaccination. In addition to social media efforts, the campaign includes television advertisements targeted to promote vaccination within main groups of eligible individuals. The statement reads, in part: HHS is beginning to air both English and Spanish language TV ads across the country to encourage vaccination among key groups currently eligible to receive vaccinations, including Americans age 65 and older.
