The Daily Mail’s parent company has filed a lawsuit against Google alleging the company manipulated search results.
The parent company of the Daily Mail, Mail Online, Metro and several other UK publications has filed a lawsuit against Google claiming the search giant manipulates search results on its site. According to the lawsuit which was filed in New York, Associated Newspapers has accused Google of exercising too much control over online advertising as well as downgrading links to the Daily Mail’s stories while promoting those from other news outlets. The lawsuit also alleges that the company “punishes” publishers in its search rankings if they fail to sell enough advertising space on its marketplace. In a new report from the BBC, a Google spokesperson has responded to the claims of the Daily Mail’s lawsuit calling them “meritless”, saying: “The Daily Mail’s claims are completely inaccurate.
