Instagram has put the choice of seeing likes counts back into the hands of users in new global trial.
After hiding ‘like’ counts back in 2019, Instagram is now putting the choice back in the hands of users. In its latest global test, Instagram will give a small amount of users the choice of whether or not they want to see like counts on other people’s posts. The test will also allow participating users the choice of turning off like counts on their own posts. Similar to what’s already available for comments, the trial will let accounts turn off likes entirely, or control it on a post-by-post basis.
