Only 2,000 of the themed wearables will be available starting July 15.
Luxury watchmaker TAG Heuer and Nintendo teamed up for a limited-edition smartwatch featuring everyone’s favorite fictional plumber, Mario. The limited-edition TAG Heuer Connected timepiece takes inspiration from the video game character in its design, with touches of blue and red, as well as stylized M symbols and other classic Nintendo icons. Searching for a way to gamify its new smartwatch Wellness app, “Super Mario instantly came to our minds,” TAG Heuer CEO Frédéric Arnault said in a statement. “And it’s not just his international and intergenerational appeal that clinched it,” Arnault continued.
