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Apple has acquired Primephonic to boost its classical music appeal

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Apple has acquired the classical music streaming service, Primephonic. The service is due to close on September 7 but its features will be merged with Apple Music in the coming months.
Apple has announced that it has acquired the classical music streaming service Primephonic. The service, which is set to close following the purchase, offers a search and browsing experience optimised for classical, recordings that are of high quality, expert recommendations and contextual details on its catalogue of music.

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