Or, at least, it is attempting to do so. Tax preparation assistance firm H&R Block is none too pleased with Block’s new name, and it has already…
In context: Former Twitter CEO Jack Dorsey’s Fintech company Block only recently acquired its new name after being known as “Square” for over a decade. Though the name change attracted a bit of confusion due to how sudden it was, the company is planning to stick to its guns and continue operating its subsidiaries (including Cash App and Zesty) as normal. Or, at least, it is attempting to do so. Tax preparation assistance firm H&R Block is none too pleased with Block’s new name, and it has already launched a trademark infringement lawsuit against the company. According to the Wall Street Journal, the suit alleges that Block’s new look could threaten the brand that H&R Block has carefully built over the past 66 years.
