EU has formally decided to adopt the Digital Services Act, a collection of new laws that attempts to reign in user profiling for targeted ads and seeks more transparency on content algorithms.
The European Union (EU) will adopt the Digital Services Act, which is designed to be even more powerful than the Digital Markets Act. The new law will come into effect in 2024, and it would impact giants like Facebook that rely heavily on profiling users for targeted advertising. EU’s Digital Services Act seeks to bring greater transparency about the algorithms that govern the majority of content served to social media users. Specifically speaking, the new law effectively bans ads that target individuals based on their religion, sexual orientation, ethnicity, or political affiliation.
