During an earnings call yesterday, Netflix co-founder and co-CEO Reed Hastings said it is “quite open to offering even lower prices with advertising, as a consumer choice.”
What just happened? A month after the company confirmed it had no plans to do so, Netflix has said it is looking at offering lower-priced, ad-supported tiers on its service. The news comes in the wake of Netflix’s Q1 financial report that revealed the streamer has lost subscribers for the first time in a decade. During an earnings call yesterday, Netflix co-founder and co-CEO Reed Hastings said it is “quite open to offering even lower prices with advertising, as a consumer choice.” Back in March, following Disney Plus’ announcement that it would be introducing an ad-supported tier later this year, Netflix CFO Spencer Neumann said it wasn’t something in the company’s plans and that it didn’t “make sense” for Netflix to go down the same path many others are taking.
