Find out what the users really want and need, and fulfill that objective. I know this because I’ve seen it before.
This might surprise you, but I’m okay with Elon Musk injecting some life into Twitter, as long as he makes smart decisions. Now that he has completed the acquisition, carried a kitchen sink into the lobby, and fired a bunch of executives, the path is clear to do what is desperately needed: make Twitter better.
Say what you will about the politics, the free speech angle, and all of the drama — when it comes to any Big Tech brand, the secret sauce is always money. It fuels innovation, spurs creative engineering techniques, casts a wide net to lure in new users, and keeps the lights on longer.
Apple is a powerhouse because of their revenue, plain and simple. The company has the resources to make innovative products time and time again. Lesser brands wallow in the shallow creek of a weak balance statement.
What Musk brings to the Twitter table has a lot of zeroes after it. Some might say too many zeroes, but that’s for another day. What will save Twitter is a massive investment in the infrastructure, zapping all of the bots and making the social media empire safe for everyone.
And I do mean everyone.
