Social shopping is becoming more and more popular – given the excessive use of social apps and the ease of completing a transaction without even leaving the application, it’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022.
Social shopping is becoming more and more popular – given the excessive use of social apps and the ease of completing a transaction without even leaving the application, it’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. More than half of the country’s adults make a purchase on social media.
Margo Mulvihill, CEO of Where Digital Goes, a sales focused social media agency, shares tips on how to harness Instagram’s shoppable features to maximize sales.
Simplicity And Ease Of Use
“Make the purchasing process easy and convenient for customers. When customers can see all the product details and purchase directly from your Instagram page, they are more likely to buy,” says Mulvihill. The less barriers or clicks there are between the product page and checking out, the better the chances that consumers will complete the transaction. “Make it easy for customers to purchase your products by including a link and shoppable tags to the product page within your post. This way, they can simply click on the link and be taken directly to the page where they can complete their purchase.”
“Not only will making the shopping experience beautiful for customers make them more likely to return, but it will also give you content and engagement that the algorithm can use to work for you,” she adds.
