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SAN Twitter on Wednesday unveiled a new gray “official” label for certain accounts as it revamps the highly influential platform following Elon Musk’s buyout.
Esther Crawford, a Twitter products executive, said the new tag would include “government accounts, commercial companies, business partners, major media outlets, publishers and some public figures”.
The move comes ahead of the hotly anticipated introduction of a revamped subscription model in which the site’s famed blue checkmark would be made available for a fee of $7.99.
The blue tick has been a mark of an account’s authenticity and doubts emerged that public figures or media outlets would pay for it. The official tag was seen by observers as a workaround to solve that problem.
