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Apple to Resume Advertising on Twitter After High-Profile Spat With Elon Musk – Report

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Earlier, Elon Musk said he will build an ‘alternative smartphone’ if Google and Apple ban the Twitter app on their phones.
Apple a high-profile spat between Elon Musk and Apple over advertising on Twitter, the iPhone maker is probably going to resume giving ads on the microblogging platform, according to reports. Along with Apple, Amazon.com Inc is also likely to resume advertising on the platform, Reuters reported.
On Thursday, Twitter offered more incentives to advertising agencies in order to increase ad spending on the platform. In the email explaining the offer, Twitter said the offer was the “biggest advertiser incentive ever on Twitter,” the report said.
U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap, Twitter said in the email.
Earlier, Elon Musk said he will build an ‘alternative smartphone’ if Google and Apple ban the Twitter app on their phones.

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