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Crash Team Rumble Wants to 'Draw In a New Generation'

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Crash Team Rumble creative directors reveal important details about upcoming multiplayer Crash Bandicoot game that will appeal to newer generation.
Crash Team Rumble is an upcoming multiplayer game based on the Crash Bandicoot franchise, where two teams of players compete against each other as they stockpile wumpa fruit. Fans have been excited about this new title for some time, but developer Toys for Bob and publisher Activision are looking to bring new fans in too with the upcoming release of Crash Team Rumble.
Game Rant recently attended a preview event of Crash Team Rumble, hosted by creative director Dan Neil and associate creative director Lou Studdert. The two spoke deeply about the inspiration behind the upcoming game, as well as their hopes of bringing an entirely new generation of gamers to the Crash Bandicoot series. They said the game was developed with this goal in mind, focusing on creating a gameplay style and mechanics that would appeal to a variety of different gamers.
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Not only did Neil and Studdert want to create a multiplayer game that satisfied the energy of Crash Bandicoot’s origins, but they also sought to draw in a new generation of Crash Bandicoot players. The original franchise was first popular with millennials, and although new games have been released since then, the franchise still somewhat appeals nostalgically to millennials. Neil and Studdert, however, are passionate about appealing to the younger generation, Gen Z, and getting them interested in the franchise. They said their plans for drawing in a younger generation started with looking at the “approachability of the game,” and ensuring that players of various ages and proficiency levels would have an enjoyable experience.

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