Reports say Apple completely halted M2 system-on-chip (SoC) production during January and February this year, only to recommence at half capacity in March.
Apple has had to react drastically to plummeting Mac sales, according to silicon chip packaging sources in South Korea. Reports say Apple completely halted M2 system-on-chip (SoC) production during January and February this year, only to recommence at half capacity in March. These adjustments will have been made to address a supply / demand imbalance, and it therefore looks like Apple Macs with M2 silicon aren’t selling as well as they were expected to.
Apple has gained a reputation for bucking PC industry downturns, swerving negative trends, and / or weathering them particularly well, but some of the shine has now started to wear off the Cupertino company. Its highly anticipated M2 chips arrived in June 2022, but it was impossible to repeat the massive performance uplifts provided by the revolutionary first installment of Apple Silicon, so enthusiasts were less than enthused, and some were perhaps even disappointed.
