Angry Birds maker Rovio has agreed to be bought by Sega. Sega Sammy Holdings is buying Finland-based Rovio for €70…
Angry Birds maker Rovio has agreed to be bought by Sega.
Sega Sammy Holdings is buying Finland-based Rovio for €706m (£625m). Sega expects the acquisition to close in the second quarter of the 2024 financial year, so by the end of September.
For Sega’s part, it reckons the mobile gaming market is projected to account for 56 percent of the global gaming market overall by 2026, so buying Rovio is an attempt to strenghten its position there.
Sega has a history of buying studios. In 2005 it bought Total War developer Creative Assembly and, more recently, in 2013 bought Persona maker Atlus.
