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President Biden claimed a victory in his war on “junk fees” Thursday by announcing that Live Nation Entertainment will offer upfront pricing on its Ticketmaster platform so that concertgoers are not surprised by add-on costs at the end of a purchase.
Live Nation said the option will be available by September.
Also, the ticket platform SeatGeek will roll out “all-in pricing” this summer, and xBk, an Iowa-based venue and board member of the National Independent Venue Association, will offer a similar pledge for more than 15,000 tickets sold for more than 100 events at the venue, according to the White House.
Mr. Biden said the concept, known as all-in pricing, is working well for companies that have deployed it.
“That’s where companies fully disclose their fees upfront when you start shopping so you’re not surprised at the end when you check out,” Mr. Biden said at a White House event. “This is a win for consumers, in my view.”
The commitments come on top of efforts by AirBnB in December to show consumers all fees and costs before taxes.
Several companies discussed the results of their efforts to incorporate upfront pricing in a discussion with Mr. Biden. In some cases, the companies said they’ve managed to sell more tickets because the option is popular.
