Earlier this week, a bill proposed by the Canadian Government to limit social media’s ability to rebroadcast Canadian-published news content received royal assent. The Online News Act,.
Why it matters: The power, reach, and resources available to social media have made it a dominant force in the news and advertising industry since day one. Many traditional news organizations have made calls to level the playing field in hopes of stopping the cycle of ever-increasing budget cuts while increasing their legacy footprint. A recent bill passed by Canadian Parliament is looking to provide that support, but major social media companies have already made it clear that they aren’t interested in cooperating.
Earlier this week, a bill proposed by the Canadian Government to limit social media’s ability to rebroadcast Canadian-published news content received royal assent. The Online News Act, also known as C-18, proposes that social media giants Google and Meta are required to pay media outlets for any news content shared and repurposed on their respective social media platforms.
