Cracking down on password-sharing seems to have yielded positive results for Netflix, as subscriptions to the streaming service seemed to have increased.
In a long-anticipated move, content streaming giant Netflix officially cracked down on password sharing amongst U.S. customers on May 23. The new policies asked subscribers to pay an extra $7.99 per month for up to two additional users who live outside the account holder’s household, which is a $2 per month discount versus what the same plan would cost on a standalone basis.
While easing password sharers into amnesty with a discount was a nice touch, what was conspicuously absent from the announcement was the consequences of not complying. As it turns out, it was taken pretty seriously. According to the Wall Street Journal, citing data from analytics company Antenna, Netflix gained more new subscriptions in a four-day period in the U.
