No need to wait for July 11-12, some of the best Prime Day bargains are already available.
The annual Amazon Prime Day event runs from July 11-12 in 2023, but many of the best early deals are already available, if you’re an Amazon Prime member.
Amazon Prime Day was created for one reason, to get people to sign up as Amazon Prime subscribers. But the mini-holiday, which I’ve been covering since it launched in 2015, has succeeded far beyond its original intent. It has given birth to an entirely new shopping season for Amazon and for its many retail competitors, both online and brick-and-mortar. Target, Walmart, Best Buy and other stores have their versions as well, so there will be a lot of comparison shopping for savvy buyers to do.
One of the big secrets of Prime Day is that many of the best deals start weeks early for Prime Members. Lots of those early deals are on Amazon’s own products, from brands like Kindle, Fire TV, Ring, Eero, and Echo, but sometimes early deals on Apple or Samsung products, video games, and other items slip in.
Based on my years of experience as a tech reporter and product reviewer, some of the better early deals are below. Note that Prime Day deals, both early ones and ones that will run the 48-hour Prime Day window, can unexpectedly change or even vanish, so we’ll update this list periodically as needed.
Fire Tv Stick 4K Max
Amazon’s version of a Roku device, this streamer is becoming increasingly popular as a built-in smart TV app, especially in Amazon’s own Fire-brand TVs. But if you have an older set or one without decent smart TV software, this 4K add-on is a steal at $25.
