Apple is handling the team working on the Apple Vision Pro very differently to the rest of its business, with a dedicated division working on it rather than relying on the work of multiple separate departments.
Apple is handling the team working on the Apple Vision Pro very differently to the rest of its business, with a dedicated division working on it rather than relying on the work of multiple separate departments.
Apple’s development of products often uses a diverse range of employees across all of its departments working together on new hardware and features. While this is true of the iPhone, iPad, and other products, it’s handling the Apple Vision Pro very differently.
In an outline of the Apple Vision Pro’s development, Mark Gurman writes in the Bloomberg “Power On” newsletter about Apple’s shift away from its earlier product development structure in the late 1990s in favor of a “functional” management structure, following the return of Steve Jobs.
This meant that, rather than having a dedicated department for specific products like iPhone or Mac, the departments were organized by job roles. Separate teams such as software engineering, hardware development, and others all contributed to new products across the entire catalog, not just one specific item.
