Microsoft’s $69 billion takeover bid of Activision was on track to be the company’s largest acquisition to date when it was first announced in January 2022. Almost.
Editor’s take: Sony’s deal with Microsoft is likely the best case scenario given the current circumstances, but it is not failproof. Even with a multi-platform approach, there are ways to play favorites and make games like CoD more attractive on certain platforms. In the past, for example, we’ve seen major CoD DLC packs launch on preferred platforms up to one month early. Microsoft could also tinker with revenue splits on sales to put Sony on an uneven playing field.
Microsoft’s $69 billion takeover bid of Activision was on track to be the company’s largest acquisition to date when it was first announced in January 2022.
