Netflix continues to get U.S. subscribers to subscribe after clamping down on password sharing.
Once Netflix started its plan to crack down on password-sharing in May, the video streamer started to add new subscribers. A report in BroadbandTV News cited stats from Antenna which revealed that after a 12.9% decline in the number of gross additions to its U.S. subscriber list in April, Netflix saw that figure rise 27.8% in May and an incredible 128.9% in June. July showed a 25.7% drop off in U.S. gross additions. Still, the company did manage to add 2.6 million U.S. subscribers in July after signing up 3.5 million in June. Since the beginning of the crackdown in May, Netflix has added 7.5 million U.S. subscribers which seems to indicate that the company has done a good job in convincing password borrowers that they still want to watch the platform’s content even if they have to pay for it with their own money.It should be noted that in July, 23% of those subscribing to Netflix in the States chose the ad-supported tier of service called which is priced at $6.
