Apple reveals during a conference call yesterday that most iPhones are purchased using some sort of program.
After Apple released its fiscal third-quarter earnings report yesterday (the same earnings report that caused the stock to drop over $9 a share today), Apple executives spoke with the media and investors during a conference call. Sometimes a major market-moving piece of information is revealed during the call. Yesterday’s call included some news that was more interesting than earth-shattering.First, Apple noted that regardless of where the purchase is being made, most iPhone sales are made through some type of program. According to Apple CFO Luca Maestri, “The majority of iPhones, at this point, are sold using some kind of a program, trade-ins, installments, some kind of financing. And that percentage, which again, it’s well over 50%, is very similar across developed and emerging markets.
