YouTube is testing a popup for non-Premium users that urges them to disable adblockers with a countdown timer. It emphasizes the features of YouTube Premium so its creators can be paid.
YouTube continues ramping up its efforts to push more users to its paid Premium subscription. The platform has begun testing a new anti-adblocker popup version aimed at non-paying (non-Premium) viewers.
According to a new Reddit post, the updated warning includes a countdown timer in the top right corner, indicating how long the user has left to take action before the ad plays. Based on initial reports, the timer appears to run for 30-60 seconds.
The rest of the warning box remains the same, explaining the benefits of YouTube Premium and providing the options to “Allow YouTube Ads” or “Try YouTube Premium.
