Prime Day 1.0 was not enough. Amazon is ready for round two with Prime Big Deal Days for Prime members on Oct. 10-11.
Amazon’s Prime “Day” is now officially a bi-annual event. The company today confirmed that it will host a second day of deals for Prime members on Oct. 10.
Smack dab between Prime Day 1.0 and this year’s other major shopping holiday—Black Friday—Amazon will hold Prime Big Deal Days next month. The name seems to be a nod to the fact that these sales are no longer one-day events, but multi-day deal extravaganzas looking to entice those eager to get a head start on their holiday shopping.