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Apple’s iPhone prices are so confusing now that the iPhone 15 is here

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The iPhone 15 changed Apple’s fall 2023 lineup, and I want to show you what you can buy for $899 ($929) – what you need to know.
The iPhone 15 series is official, with Apple having unveiled the four new handsets during its Wonderlust event earlier this week. On Friday, September 15th, you’ll be able to preorder a new iPhone 15 model, which will ship to your door on September 22nd. iPhone 15 and 15 Pro prices are identical to last year, with the only difference being the discontinuation of the 128GB iPhone Pro Max.
But as I tell you every year, Apple also sells older iPhones alongside the brand-new generation. The fall 2023 iPhone lineup is extraordinary, spanning from the iPhone 13 all the way to the iPhone 15 Pro Max. There’s also the iPhone SE 3, which starts at $429.

What’s impressive about Apple’s current iPhone lineup is the amount of choices you have. Apple has plenty of price points between $429 and $1,599, targeting all types of budgets. And, unlike previous years, there is one price point that will make it incredibly difficult to choose which iPhone to get. Meet the $899 ($929) iPhone.
What’s the deal with Apple’s non-Pro iPhone prices?
Almost every time I write about iPhone prices, I tell you that Apple advertises a fake price for the non-Pro models to meet that sweet $X99 spot that looks so good on paper. The iPhone 15 starts at $799, a great price tag for a brand-new handset. But in reality, the correct price is $829.
The extra $30 is covered by carrier offers that Apple introduced with the iPhone 12 series, the first 5G iPhone. Every iPhone that has launched since then has the same “problem.”
Whether it’s iPhone 13, 14, or 15, and whether it has mini or Plus in the name, these non-Pro versions cost $30 more if you don’t buy your iPhone through a carrier. However, the same $30 carrier discount isn’t available for the Pros.
That’s why I always mention the true iPhone prices when showing you Apple’s newest iPhone lineup after the arrival of new models. And that’s why I’ll use the $899 ($929) iPhone price below when talking about all the choices you have this year for that specific price tag.The fall 2023 iPhone lineup’s exciting developments
To recap, the arrival of the iPhone 15 series has several major effects on Apple’s fall 2023 lineup.

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