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Bose showed me the QuietComfort Headphones Ultra and the ANC blew me away

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Bose is back with its most powerful headphones yet
Bose QuietComfort Ultra Headphones: Price and release date
When they hit the market, the QuietComfort Ultra Headphones will cost £449.95 in the UK, $429 in the US and AU$649.95 in Australia, which puts them in line with the more premium options among the best headphones. 
Due to conversion rates and what is probably down to cheaper import costs, the headphones will cost $125 / £100 / AU$195 cheaper if bought in the States than in the UK. In Australia, it’s only a difference of about $10 / £8 / AU$15.
The Ultra cans will be available to buy in just two pretty boring colorways of black and ‘white smoke’ from early October, according to Bose. If you’re worried about missing out, you can pre-order them now from the brand’s official website.Bose QuietComfort Ultra Headphones: Sound quality
While the QuietComfort Ultra Headphones might not have left me awestruck with their design refresh, it’s in audio innovation where Bose truly shines.
The introduction of the firm’s Immersive Audio tech is what really sets this product apart. Bringing spatial audio to your ears, this feature creates a more expansive, multi-dimensional soundstage and in doing so offers a more rounded and realistic overall sound – almost like whatever you’re listening to is being played live in the room with you. The other great thing is that this works for any device you’re using, and doesn’t require any additional specific tech or subscriptions. 
It works so well that I can imagine this release will redefine the way audio companies make headphones. Mark my words: expect more spatial sound tech baked into other major audio companies’ headphones in the very near future. 
What’s particularly impressive is the flexibility this immersive sound tech offers, with two modes to cater to different scenarios. Within the app, you can toggle the Immersive Audio from off to  ‘Still’ mode, which keeps the soundstage fixed in front of you even when turning your head, to ‘Motion’ mode, which dynamically adapts to your movements so the soundstage follows you while on the go.
My overall first impressions of audio quality were that the QuietComfort Ultra Headphones didn’t boast the same heavy, booming bass that Bose is renowned for.

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