New set of anti-tracking tools available to most Chrome users
It’s a big day for internet privacy as Google’s Privacy Sandbox initiative has reached “general availability” on the Chrome browser meaning the update is now present for 97 percent of all users.
Privacy Sandbox has been in the works for a long time – since 2019. It was developed as a way to stop third-party tracking cookies which were created to learn people’s likes and dislikes. This tech has proven to be highly controversial as it would allow companies to collect vast amounts of sensitive data with the sole purpose of delivering personalized ads to people. Moving forward, most Chrome users now have a new set of security tools for stopping these trackers dead in their tracks.
But what about that three percent gap? Google states it won’t finish its rollout just yet as it wants to continue conducting “adequate A/B testing”. There may be a few things left to adjust. The company does, however, have plans to “expand general availability to 100 percent of [Chrome] users over the coming months.”
Judging by the numbers, there’s a pretty good chance you already have this feature on your computer. You simply may not be aware of it. Fortunately, finding and activating these tools is easy to do.Quick steps on how to activate the Privacy Sandbox tools on Chrome
Update Google Chrome to its latest version
Open the Settings menu
Select Privacy and Security
Go to Ad Privacy
Turn on the right privacy tool Step by step guide on how to activate the Privacy Sandbox tools on Chrome for desktop
Begin by clicking the three dots in the upper right-hand corner.
