Google’s Pixel smartphones did better than the iPhone in Japan and North America in Q2 2023.
While most smartphone brands are seeing their sales slump, Google’s Pixel phones are rising in popularity in some of the world’s most important markets.In Japan, which is the world’s third-biggest economy and an important market for apps and games, sales of Google Pixel smartphones rose six times in the second quarter of 2023 compared to a year ago, according to research firm Counterpoint Research’s findings published by . This increased the company’s market share to 12 percent.While that’s important news on its own, what makes it even more interesting is that Apple’s market share declined from 58 percent to 46 percent during the same period, marking this the first time in two years that the Cupertino giant’s share has fallen below 50 percent.The iPhone has been as dominant in Japan as in the US but rising smartphone prices are pushing people towards Google’s Pixel 6a and Pixel 7a, which are among the best budget phones available today.
