Paid or compensated reviews pertain to businesses caught offering some kind of incentive to their customers to leave a positive review on Yelp.
Fake reviews have been an unfortunate and unwelcome aspect of online (and offline, in some cases) business for quite some time. From commerce sites like Amazon and eBay to more direct point-of-purchase retail locations, it’s not uncommon to run across some customer ratings that seem a bit … off.
Yelp, a major review site and app, has been battling falsified reviews for quite some time, with its current system set up to distinguish between its two biggest review transgressions: Paid reviews and “suspicious” reviews.
