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Every year without fail, companies like Apple, Google, and Samsung launch brand new flagship phones that are meant to showcase the latest and best technology that the industry has to offer.
This year we got the iPhone 15, the Samsung Galaxy S23, and the Pixel 8. While they are all pretty good phones in their own right, we can’t help but feel very underwhelmed by this year’s offerings, or to put it in another way – meh.
Usually the launch of these phones are supposed to be exciting, but honestly the anticipation and rumors leading up to the actual launch have been more exciting and interesting than the actual launch itself, so what gives?Same old boring designs
One of the ways manufacturers can make their products interesting and exciting is with its design. This is the first thing that everyone notices, whether you’re the average consumer or if you’re a tech fanatic. But this year’s design choices have been super boring to say the least.
For example, the iPhone 15 looks almost identical to its predecessors like the iPhone 12, iPhone 13, and iPhone 14. The main difference would be the new action button (which has been done before) and the use of titanium (which kind of received a lukewarm response), but otherwise it looks and feels exactly the same as the three previous iPhones before it.
Samsung fared no better themselves, with the Galaxy S23 looking more or less like the two previous generations before it with some minor changes here and there. The same can also be said about the new Pixel 8 phones which once again, save for some minor revisions, still looks more or less like its predecessors.
To play devil’s advocate, it’s not reasonable to expect a total revamp every generation, but it’s starting to feel like a trend with smartphone makers to reuse a design for as long as possible, which in Apple’s case has been four years, making things feel kind of stale and uninteresting.
