Netflix is boosting is boosting prices for its premium and basic streaming plans, effectively immediately.
Netflix is hiking prices for some of its customers after tallying robust growth in its subscriber base.
The video streaming service on Wednesday said it brought on an additional 8.8 million customers in the third quarter, bringing its overall subscriber count to 247.2 million. Netflix credited the variety and quality of its programming and the company’s for its broadened reach.
Effective immediately, Netflix is hiking the monthly price of its costliest plan in the U.S. to $22.99, an increase of $3, and adding $2 to the monthly cost of its basic plan, which is rising to $11.99. The company’s $6.99 ad-supported plan will remain the same.
