Apple’s non-Pro lineup is arguably the most cost-effective way for consumers to keep up with the most recent and polished Apple experience without.
Introduction and specs
Apple’s non-Pro lineup is arguably the most cost-effective way for consumers to keep up with the most recent and polished Apple experience without breaking the bank. The newly introduced iPhone 15 and 15 Plus models come with a handful of meaningful updates. There’s little to no difference between the two feature-wise, so screen size, battery size and price seem to be the major differentiators.
Last year, the large screen and the large battery were not enough to justify the 14 Plus’ high price, and its sales were the lowest in the family. The Plus lineup may not have a much longer lifespan than the iPhone mini if the 15 Plus’ sales are as unexciting as the 14 Plus’. The future of the entire Plus series may be hanging on the success of this device that we have for review today.
It’s not like Apple set it up for success this year, either. Its launch price is €50 lower in Europe, which is a nice start, but the US pricing remains the same. And the fact that last year’s 14 Plus remains officially on sale will add an extra dimension to the inter-sibling rivalry that the 15 Plus will have to endure.
