Pete Hines started at Bethesda as Senior Vice President of Global Marketing and Communications in 1999, the same year Zenimax acquired the company. Last October, he was.
What just happened? Long-time Bethesda executive Pete Hines announced he is leaving the company. The decision falls suspiciously close to Bethesda’s parent company, Microsoft, finalizing its record-breaking $69 billion acquisition of Activision Blizzard King. Hines said in his X (Twitter) post that he is retiring to “explore” other “interests and passions.”
Pete Hines started at Bethesda as Senior Vice President of Global Marketing and Communications in 1999, the same year Zenimax acquired the company. Last October, he was promoted to Head of Publishing. In his tenure, Hines ran the marketing campaigns for the studio’s biggest games, including Morrowind (2002), Oblivion (2006), Fallout 3 (2008), Fallout: New Vegas (2010), The Elder Scrolls Online (2014), and Fallout 4 (2015).
“After 24 years, I have decided my time at Bethesda Softworks has come to an end,” tweeted Hines early Monday morning.
