Amazon announced the launch of its Titan Image Generator at the re:Invent conference, marking a significant advancement in AI image generation and offering customers enhanced legal protection in the competitive tech landscape.
Amazon announced the launch of several new artificial intelligence services at its re:Invent conference today, including an image generation model called Titan Image Generator. With the release, Amazon joins fellow tech giants like Google, Meta, and Microsoft in releasing AI systems that can create original images and art from text prompts.
Titan Image Generator is now part of Amazon’s Titan suite of AI services available through Bedrock on Amazon Web Services (AWS), the company’s cloud computing division. Users can provide text prompts to have Titan Image Generator produce original images. The system can also edit existing images by changing or removing backgrounds.
Swami Sivasubramanian, Amazon Web Services’ (AWS) vice president of database, analytics, and machine learning, framed the image modification feature as a major selling point during his keynote speech. He emphasized how the tool enables the creation of lifestyle images while retaining the main subject of the image, underscoring the feature’s potential to revolutionize visual content generation across a wide range of industries.
