Apple’s average sales price of the iPhone is on a consistent decline for the past two quarters but the holiday quarter could push the prices back up.
At its earnings call in September, the iPhone reported a record-breaking quarter. Despite increasing sales, the iPhone has a declining average sales price in the United States. This is not the first time the iPhone has seen a downward trajectory in terms of the average sales price. This is the second consecutive quarter for the company. Android smartphones already feature a lower average sales price compared to the iPhone. For in-depth details, check out how the iPhone has performed in the past few months and recent years.The iPhone 15 Pro’s average selling price dropped in the last two consecutive quarters, equivalent to the company’s performance from 2021
CIRP shared the data on its Substack titled “iPhone Sales Mix Continues to Push Average Retail Price Down.” Other than the average selling price, the research firm also took note of the weighted average retail price of the iPhone in the United States.
