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Back in the day, BlackBerry relied on BBM to convince users to use its devices and services. Apple has something similar with iMessage, which is something that companies like Google aren’t too happy about because it causes market fragmentation and offers an inconsistent experience.
Google and other companies have tried to play nice by actively encouraging Apple to adopt RCS, but it looks like the gloves are coming off. According to a report from the Financial Times, it seems that Google and other carriers are working together to try and take advantage of the EU’s Digital Market Act to legally compel Apple into complying.
