The feature will only be available to 1% of users at first, with a full rollout planned for later.
In July of 2022, Google said it would probably be the second half of 2024 before its Chrome browser started phasing out third-party cookies. While that still might be the target date for a full rollout, the initial testing of the cookie-disabling feature isn’t too far off.
Starting January 4, Google says 1% of Chrome users around the globe will receive “Tracking Protection”, which stops websites from accessing third-party cookies that track users across the web.
Users will be randomly selected, according to Google. Chosen users will receive a notification when they open Chrome on Android or desktop.
