Entertainment Software Association (ESA) CEO Stanley Pierre-Louis has announced that the organization will no longer attempt to hold E3 events, ending efforts to revitalize what has been.
For the last two decades, the Electronic Entertainment Expo (E3) was the gaming industry’s biggest event. However, after a pandemic shutdown and three aborted revival attempts, the organization behind the expo is calling it quits. Many will likely highlight E3’s failure to evolve as other gaming showcases endure.
Entertainment Software Association (ESA) CEO Stanley Pierre-Louis has announced that the organization will no longer attempt to hold E3 events, ending efforts to revitalize what has been a pillar of the games industry since the 1990s. Pierre-Louis said the time was right, given the new methods of showcasing products to consumers.
Usually held every summer in Los Angeles, E3 had been on shaky ground since at least 2020, when the pandemic forced the event’s first-ever cancellation.
