Tesla is expected to arrive on Indian shores soon. Tesla’s India strategy includes starting with CKD imports from Germany, aiming to boost local production in future.
Tesla is gearing up to introduce its ‘most affordable’ electric vehicle (EV) to the world. India is set to be the first non-European market to embrace this green innovation. But with so much news floating around Tesla and its foray into the Indian market, we wanted to collate everything that matters to you in one place. So without further ado, here’s a look at what we know about Tesla’s venture into the Indian subcontinent.Germany’s Debut, India’s Spotlight
According to reports, Tesla’s yet-to-be-named 2-door electric car, likely a sedan or an SUV, is set to debut globally in Germany. However, India is positioned as this vehicle’s second market and the primary non-European destination. This EV is expected to become Tesla’s flagship offering in India, with substantial volumes anticipated from the subcontinent.CKD Route and Affordability
Tesla’s strategy for India involves initially adopting the Completely Knocked Down (CKD) route. By importing kits from Germany, the company plans to indigenise India’s production process heavily. The proposed price tag for this upcoming EV is set at 25,000 euros (about Rs 20 lakh). Notably, this move aligns with Tesla’s mission to make electric vehicles more accessible to a broader audience.
Moreover, If the reports hold true, this ‘most affordable car’ will mark Tesla’s second foray into the Indian market, following the earlier speculation about the introduction of the Model Y.
