A shifting market could be the cause of another increase
There’s a non-zero percent chance that Netflix will hike prices again in multiple countries later this year.
The prediction comes via a group of analysts from Swiss finance company, UBS Securities, telling people to “expect to see rate increases” due to a shifting entertainment ecosystem. Among other factors, they cite how the platform’s total American viewership rose from 7.7 percent to 7.9 percent in January 2024. What’s more, traditional media companies are shifting more towards streaming services as time moves forward. Businesses will strive to curate their libraries, cut production spending, and focus more on “content licensing” to better consolidate their platforms.
Netflix, in particular, is in a prime position to benefit from the shifting landscape, hinting that the company may feel confident enough to raise prices another time. After all, they do have a collection of lauded shows, movies, and a diverse array of video games.
