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Samsung's Galaxy S24 display finally amazes, so how's iPhone 15 priced the same?

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Why is Apple charging $799 for the iPhone 15 again?
Samsung’s Galaxy S24 display finally caught up to… the Pixel series. Wait, what? Yes, surprisingly enough, it’s Google’s Pixels that have been at the forefront of display quality when it comes to brightness and color representation, rather than phones from the Apple-Samsung duopoly where only the most expensive models cover all the requirements for a great phone screen.
In our best phone displays ranking, the Pixels have always been at the top spots and ahead of Samsung or Apple, including lowly budget affairs like the Pixel 7a. Until the Samsung Galaxy S24 series, that is.

Galaxy S24 or S24+: buy at Samsung.de at up to €700 off
If you don’t wish to go max with the mightiest of all, the Galaxy S24 Ultra, you can opt for an S24 or S24+ model at Samsung.de. Ordering one now gets you up to €700 off the S24 or the S24+, which includes a €100 exchange bonus.
€1400 off (68%) Trade-in

€648

€2048

Buy at Samsung

Get Galaxy S24 Ultra at up to €750 off with a trade-in
The mightiest of all, the Galaxy S24 Ultra can now be yours via Samsung.de. The smartphone with 512GB of storage can be yours at up to €750 off, including a €150 exchange bonus you get as a deduction in the cart.
€750 off (48%) Trade-in

€819

€1569

Buy at Samsung Forget thin green lines! Galaxy S24 finally comes with excellent displayLTPO for the masses!
Green line mishaps or not, an excellent display is something pretty much expected from a flagship handset like the Galaxy S24 Ultra. Indeed, our display benchmark tests returned high brightness and excellent wide gamut color credibility, not to mention the smooth refresh rate or the class-leading reflectivity that makes it very easy to see outdoors. After all, the S24 Ultra comes with Samsung’s latest OLED LTPO panel generation.
What’s new in 2024, however, is that ALL members of Samsung’s S24 series now come with LTPO displays! Previously, the S23 and S23+ shipped with the older LTPS screen technology which not only didn’t allow granular 1Hz-120Hz refresh rate like on their bigger Ultra sibling, but was also dimmer and power hungry, resulting in shorter battery life. Not any more and Samsung’s S24 display calibration is great, too!

< Galaxy S24 iPhone 15 >

After a few years of display fragmentation, however, Samsung finally decided that the Galaxy S24 and S24+ specs have to match their prices, and released them with excellent LTPO panels. When we say excellent we don’t only mean in paper where Samsung lists 2600 nits of peak brightness, or the same wide 1Hz-120Hz dynamic refresh rate range that the Ultra offers.

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